Project Product FAQs
Have a question about Project Product?
Find your answer here.
Below are the most frequently asked questions we hear at Project Product. Scroll below to learn more about fractional product marketing, our event management services, and PMM coaching. If you have additional questions and want to chat, please reach out to info@projectproduct.com.
Project Product is an organization dedicated to helping you with all your event and product marketing needs. Through our education and consulting resources, we can help you achieve business goals and improve your craft.
Anyone interested in creating, launching, marketing, and enabling products should check out the resources from Project Product, including:
- CEOs / Founders
- Product Leaders & Managers
- Product Marketing Leaders & Managers
- Marketing Leaders & Managers
- Designers
- Enablement & Launch Specialists
- Business Analysts
We work with a variety of sized companies across an array of verticals. Our specialty is B2B tech/SaaS. We also have extensive experience in the services and non-profit sectors.
Events
- Strategy
- Planning
- Marketing
- Execution / Hosting
- Community Engagement
- Business / Marketing Plans
- Market Research
- Voice of the Customer
- Competitive Intelligence
- Win-Loss Programs
- Messaging & Positioning
- Content Development
- Sales Enablement
- Pricing & Packaging
- Go-to-Market / Launches
- 1:1 Training / Coaching
- Team Coaching
- Job Search Prep
- Resume & Portfolio Help
- Interview Coaching
We at Project Product have real-world, hands-on experience. We have experience in building and leading teams, creating strategies, as well as doing the day-to-day work. We are also detailed project managers to the core. We enter every project with clear goals, objectives, strategies, timelines, and budgets. The consultants and strategists at Project Product dive into the details while also keeping the big picture in mind. We are also dedicated in sharing and teaching tools, methodologies, processes, etc. so you can be successful on your own.
- Ensure you have product-market fit
- Craft the right messaging and positioning
- Target the right audience
- Share your value and story
- Create competitive pricing and packaging
- Prepare your sales teams to sell effectively
- Develop a successful go-to-market strategy
- And so much more!
That is a great question and all depends on your situation. If you’re not sure, reach out to info@projectproduct.com and we can discuss. If you have a time-sensitive project or a one-off, contractors/consultants are an option. Or if you know you need a full-time PMM, but have projects that can’t wait, hiring a consultant while you look for a FTE is a great solution many organizations do. (The hiring process can be quite lengthy.)
Fractional product marketing is outsourcing a fraction (a part) of your product marketing function to a specialist. You can hire a fractional PMM in addition to your full-time talent to help supplement and fill in any gaps.
Absolutely! Project Product is an agency with access to a fantastic talent pool of specialists including PMMs, graphic designers, photographers, videographers, writers, editors, project managers, data analysts, researchers, etc.
We help with all types of events, including:
- Customer conferences
- Tradeshows/industry events
- User group meetings
- Special events (wine tasting, cocktail hour, etc.)
- Lunch n’ learns
- Internal sales kickoffs (SKO)
- Webinars/virtual events
Absolutely! We can help in a number of ways from searching for roles, resume building, portfolio creation, interview prep, etc.
We can meet your budgetary needs. We work with clients in a fractional capacity with a retainer of hours. We also provide project-based pricing. We can create a pricing plan and schedule to fit your needs.
56th Street Productions is the parent brand/umbrella company for the Project Product brand.
Please feel free to reach out to info@projectproduct.com with any questions you may have.