PMM Consulting
Fractional product marketing consulting and contracting services.
Product marketing (PMM) can be very tricky for organizations. But it is a critical component to any business. A PMM function helps clearly define how your company provides value, solves your customers’ challenges, and helps them reach their goals. This might sound simple, but many businesses struggle with demonstrating just that.
If you lack a product marketing function, are short-staffed, or can’t hire quickly enough, PMM fractional help is the answer and Project Product is happy to help where you need it most. Check out below how we serve our clients.
Marketing Plans
Before you start anything, make sure you have a solid plan in place and outline your target markets, goals, budgets, timelines, etc.
Market Research
Gather a better understanding of your market before you build your product or service offering or create your go-to-market strategy.
Voice of the Customer
Perform in-depth customer research to find out what your customers truly value. Use those insights to build your products, services, and marketing strategies.
Competitive Intelligence (CI)
Develop and launch a scalable CI program, stay on top of your competitive landscape, and effectively keep your sales and product teams up to speed.
Win-Loss Programs
Better understand why your customers buy from you or not. Product capabilities? Price? Support? Service? A scalable and repeatable win-loss program can help you exploit your strengths and overcome your weaknesses.
Messaging & Positioning
Gain access to simple templates you can use over and over and craft concise messaging and clear positioning. Workshop options are available.
Content Development
Writing and editing support including datasheets, success stories, whitepapers, eBooks, blogs, website copy, etc.
Sales Enablement
Build a scalable and effective sales enablement program that ensures your sales team is ready and confident.
Pricing & Packaging
Market research. Competitive analysis. Packaging tiers. Communications. Enablement. And so much more.
Go-to-Market Strategy
A detailed plan on how to best engage with your target market(s). Included in your plan is pricing, sales and marketing tactics, timeline, budget, etc.
Product Launches
Bring a new product or feature to market with a documented plan to ensure no critical steps are missed.